About GfK Consumer

Welcome to the GfK Panel Website

GfK is over 50 years old. We are currently ranked the 5th largest market research agency in the world. GfK's international network spans 50 countries and we are the global leader in Consumer Tracking Research, monitoring peoples' buying behaviour.

By spending a few minutes taking part in research with GfK you are helping to improve the products and services that we all buy and use.

Market research is extremely important to retailers, manufacturers, and even the government.

To say “thank you!” to people for their help with our research, GfK gives away hundreds of thousands of pounds each year in prize draws and other rewards.

Hundreds of people win prizes with GfK every year, and each time you participate in a study (whether you have bought a product or not!) you are entered into a prize draw to win up to £1000.

Most of our research studies are conducted either over the Internet, through the post via paper questionnaires or via telephone interviews. We use a database to deliver our panel members answers to our clients. This means all your answers are processed in confidence, by secure systems and the final result is statistical data which does not carry any personal details whatsoever.

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